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February 26 2014

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February 13 2014

Campanja Raises $5M Series A, Led By Hoxton Ventures & DFJ Esprit, To Grow Its Online Ad Optimizer Tech
CampanjaOnline ad campaign optimization startup Campanja, which has developed a search engine marketing platform aimed at maximizing customers' ad spend in real-time by adjusting for factors such as location, time, and seasonality, has beefed up its coffers -- closing a $5 million Series A, led by Hoxton Ventures and DFJ Esprit.

February 12 2014

Facebook’s Sandberg And Ebersman Say They’re Not Planning To Flood The News Feed With Ads
sheryl sandbergJudging from recent earnings reports, Facebook's mobile ad strategy is paying off, but CFO David Ebersman said that doesn't mean you'll see an ever-increasing number of ads in your News Feed. Ebersman and COO Sheryl Sandberg spoke this evening at the Goldman Sachs Technology and Internet Conference, where they were asked about the amount of ads that Facebook shows to its users. Ebersman replied that the company saw in 2013 that mobile ads don't just "continue to perform really well for marketers" but also have "a limited or negligible impact on engagement," as shown in part by user surveys.

February 10 2014

Location-Focused Ad Startup PlaceIQ Raises $15M More
placeiqPlaceIQ, a startup that uses location data for mobile advertising, is announcing that it has raised $15 million in Series C funding. The company was founded in 2010, back when most of the interest in location-based ads was focused on geofencing — i.e., if you’re close to a store, you get an ad for that store. CEO Duncan McCall told me that PlaceIQ’s approach is more about “a proprietary understanding of the world,” where location data is used to build a broader profile of user behavior, which in turn can be used for targeting ads and tracking their success.

Online Ad Company iSocket raises $5M Round Led by Time Warner

iSocket, which offers tools for selling online ads, is announcing that it has raised $5 million in new funding.

The round was led by Time Warner Investments, with participation from Condé Nast, R&R Venture Partners (a fund created by former Time Warner CEO Dick Parsons and Ronald Lauder), and investor Vivi Nevo.

iSocket focuses on sales where publishers (including TechCrunch) have a direct relationship with the advertiser. The company says those sales can require up to 50 steps to complete, so it offers iSocket for Publishers to automate much of the process.

“We’re very pleased to have Time Warner and Condé Nast, two of the biggest names in publishing, endorsing our model for advertising sales automation,” said CEO Richard Jalichandra in the funding release. (Jalichandra, formerly the CEO of Technorati, joined iSocket last fall.)

In addition to the funding, the company is announcing the launch of iSocket for Advertisers, an ad-buying tool for agencies and brands, as well as the hiring of Kevin McCabe, a former ad executive at Microsoft, as vice president of business development.

February 07 2014

OpenIDFA, A Solution To IDFA-Related App Store Rejections, Debuts
iPhone-5s-front-appsFollowing Apple's crackdown on mobile apps' usage of IDFA (Identifier for Advertisers) - that is, it's rejecting apps which are pulling the identifier for non-advertising related purposes - Appsfire is proposing an alternative solution. Called "OpenIDFA," the technology allows for the type of tracking use cases that Apple's ban could prevent, while still protecting end user privacy by offering built-in expiration that prevents the possibility of long-term tracking.
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