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July 23 2011


I Don’t Want To Be A Diversity Candidate

Editor’s note: Guest author Bindu Reddy is the CEO of MyLikes, a word-of-mouth ad network funded by former Googlers

When we were raising our angel round, I had a phone conversation with a prominent Silicon Valley investor who did not have time to meet me face-to-face but was interested in investing in MyLikes because I was a female entrepreneur—aka the “diversity candidate.”

While it is difficult to say no to money, especially when someone is giving it to you without even listening to what it is that you are doing, I felt insulted and unhappy.  I felt that I was competent enough to raise money and build a successful business regardless of my gender, not because of it.

In all fairness, this angel and many other supporters of women in technology have good intentions. However, they don’t realize that by calling out someone’s gender they make the system less meritocratic.

Coming from India, I have a personal perspective on the unintended consequences of such policies. My alma mater (the Indian Institute of Technology) is a highly meritocratic institution—admission is based on a completely objective criteria: stack ranking in a single entrance examination taken by students all across the country.

However, there is one exception: a certain number of seats are reserved for students from castes who have been historically discriminated against. It helps in some cases by providing opportunities to people who could really use them, but in most instances it simply does not work. It undermines the really good people who would have been admitted without the quota and causes a lot of insecurity and stress amongst people who don’t have the ability to cope in a highly competitive environment.  There is also a lot of anger and resentment from others who just missed getting admission as well.

Stepping back, at a more fundamental level, I am not really sure we should worry about the lack of women in tech any more than worrying about why there are not more female truck drivers or more male nurses.

Women and men are different.  Even in an ideal world, where women and men have the freedom to choose what they want to do, without any prejudices or social bias, we will continue to have male and female dominated professions.

Fundamentally, people will gravitate towards professions and careers that they are good at or have an innate advantage at.

That said, we are still far from that perfect world. Women tend to get paid less than men even if they perform equally well and there is no denying that there are still many biases against women even in professions that they are likely to be better at. While I do think we should do what we can to foster gender equality, I don’t believe preferential treatment or having diversity quotas is the answer.

Quotas always tend to be bad for everyone concerned in the long run—the female candidate who got the job because she was a woman, the hiring manager who may have compromised with a B player and the rest of the team who will always harbor the thought—“she is where she is, because she is a woman.” Worst of all it does a real disservice to the women who are simply better at their jobs.

February 13 2011


Why Engineers Are Better Off Joining Startups

Editor’s note: Guest author Bindu Reddy is the CEO of MyLikes, a word-of-mouth ad network funded by former Googlers. Previously at Google she managed a team of product managers in charge of various Google apps including Google Docs, Google Sites, and Blogger. Her last guest post was on Facebook overtaking Google.

It is truly a great time to be an engineer building new things. Gadgets from sci-fi movies of 10 years ago are creeping up on us in the real world and mobile devices and social networking have made the internet go truly mainstream. We are on the cusp of seeing even more world changing ideas becoming a reality when everyone is walking around with powerful computers connected with over 20MBps of bandwidth to millions of people.

To top it all off, there is another technology boom happening right now. Anyone who has lived in Silicon Valley through a few business cycles can feel it just by watching the traffic on 101, or reading aboutbubbles” in the tech press.

In the previous tech booms, a steady stream of top-notch technical graduates from other countries helped fill the recruiting needs of startups flush with VC money. But that is no longer the case. When I talk to recent top graduates from the IITs, my own alma-mater, I can clearly see the trend—very few of the rest of the world’s best recent graduates are planning to build their careers in the US over the next decade. In addition, we have multiple successful large companies, most notably Google and Facebook, which have hired huge numbers of engineers and plan to grow their hiring rates even more.

All this has caused a severe shortage of good engineering talent. Which is why, the time has never been better to work at a startup.

The downside risk is relatively low. With lots of venture capital funding, salaries and benefits at startups are competitive to those at large companies. And the potential upside possibilities are big, as the IPO and exit markets heat up. Worst case scenarios are also getting better as the big internet companies are doing lots of talent acquisitions and acqhires of failed startups.

More importantly, the one thing that every passionate engineer cares about—the ability to build and ship products—is harder at large companies. Engineers become hobbled by large code bases, bureaucratic processes, countless meetings, common infrastructure, and endless email threads, among other obstacles. Amazon web services and other cloud-computing technologies have enabled small teams of engineers to build large scalable products and scale to millions of users without a lot of upfront capital. The competitive advantage has swung over the last couple of years to smaller, more nimble companies.

Until recently, engineers developed their careers by becoming proficient at the latest and greatest platforms, languages and techniques either through experience or by having the ability to quickly get up to speed.

Today, most interesting technology is built directly for end users and it is a crucial skill for an engineer to understand quick iteration based on user feedback, however complex the technology. Increased technology and distribution leverage means that in the future, smaller teams are going to build higher impact things and being able to build an end to end solution as part of a small team is going to be a necessary skill. A startup is an ideal environment to develop your career for the future as far as both these aspects go.

People usually consider making big decisions in terms of what they stand to lose or gain. But often times, the cost to consider is that of an opportunity not taken and a decision not made.

So here’s my admittedly self-serving advice to all engineers working at large companies: Yes, it is a comfortable job. You probably don’t have to work very hard. There are lots of people to keep you company. But think about the cost of staying.

The time is now . . . to join a startup.

Photo by Anirudh Koul.

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