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August 04 2013

With Findery, Caterina Fake Wants To Create A Lasting Community Around Stories
When Caterina Fake and Stewart Butterfield founded Flickr in 2004, creating a community around photos was a huge challenge. "There were very few people on internet to begin with, and within that group, there was a small group of people who engaged in social networks," explains Fake. With Fake's newest startup, Findery, she has been embarking on the same challenge she faced nearly ten years ago: creating a community around user-generated content. "Growing a bona fide community, even now, from scratch is difficult," she tells me.
Tags: TC Findery

July 27 2012

Pinwheel Changes Name To Findery Following Injunction
Location-based note-sharing app Pinwheel has changed its name to Findery, after the U.S. District Court of New York granted Pinweel, a photo-sharing app, a preliminary injunction over the similar names. In February, Caterina Fake (yep, last name Fake involved in a naming-rights lawsuit...I can't make this stuff up) launched Pinwheel. The older Pinweel demanded that Pinwheel change its name, and eventually they wound up in court.
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